KENT KİMLİĞİNİN KURUMSALLAŞMASI VE MARKALAŞMASI/Institutionalization and Branding of Urban Identity
نویسندگان
چکیده
منابع مشابه
Corporate identity, corporate branding and corporate marketing
Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
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In the past decade Diaspo youths – second generation immigrants in Côte d’Ivoire who were forced to migrate to their parents’ country of origin, Burkina Faso, during the Ivorian civil war – have become a visible presence in Bobo-Dioulasso, Burkina Faso’s second largest city. By consciously displaying their Ivorian origins, they have provoked both the admiration and resentment of local youths, w...
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The aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. In the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able ...
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ژورنال
عنوان ژورنال: International Journal of Interdisciplinary and Intercultural Art
سال: 2019
ISSN: 2548-0634
DOI: 10.29228/ijiia.100